Getting local brands the attention they deserve.
I partner with ambitious Costa Rican businesses to manage their public presence. For over 10 years, I have helped local brands earn national and international press features, curate their social media, collaborate with creators, and launch digital advertising campaigns.
Where my clients have been featured
Client success metrics
Real campaigns, real numbers.
A selection of standalone campaign outcomes. Each card represents the real progress made by one client.
Estimated publicity value earned for one client in a single year, with 65 articles across 25 media outlets.
Articles generated for one client over 12 months, with coverage across 35 different media outlets.
Instagram growth over 3 years of content management, adding 22,000 followers.
Case studies
Three stories the press couldn’t ignore.
Services
Four ways to grow.
Each channel serves a different purpose. Strong brands use all four, and we can figure out where to start together.
Press Coverage
Placement, interviews, media kits, and press events. This builds the kind of credibility and lasting visibility that money cannot buy.
Explore press coverage → 02Social Media
Content pillars, writing, planning, and publishing. Your feed is your modern storefront, which people often check before your website.
Explore social media → 03Online Advertising
Campaigns across Instagram, TikTok, Google, YouTube, and other channels. Use this when you need direct results quickly.
Explore online advertising → 04Creator Collaborations
Finding (micro-) creators, running gifting campaigns, and managing content rights. These sponsorships do not feel like ads.
Explore creator collabs →My background
Seven years in corporate communications, now working directly with local brands.
I worked at CCK, the local Ketchum affiliate, managing public relations and digital advertising for start-ups and multinational corporations. I started my independent practice in 2023 to bring that global consultancy experience to local businesses.
Kind words
What clients say.
“What I value most about working with Karen was her ability to truly understand who we are. I never felt like she wanted to impose a way of communicating; instead, she took the time to listen, understand our essence, and find the best way to tell our story. It was always a very natural, close, and easy process. Her sensitivity for writing and communication made every message feel authentic and true to what Sikwa is. More than helping us with press or PR, she helped us find a voice that remained our own. Working with Karen was a pleasure, and I am deeply grateful for how she accompanied Sikwa during that stage. Rather than speaking for us, she helped our own voice be heard more clearly. I think that is something very few people manage to do.”
“Working with Karen for three years now has been an extraordinary experience. Her professionalism, reliability, and sense of commitment set her apart in everything she does. Karen doesn't just meet objectives; she always seeks to exceed expectations. She approaches every project strategically, with attention to detail and a genuine interest in getting the best results for the brand. In an environment where communication and response speed are crucial, her availability, positive attitude, and problem-solving efficiency have been key to strengthening our presence. Beyond her PR and digital expertise, she brings collaborative energy and a constant willingness to support and propose new ideas.”
“As someone who has spent years building and growing a festival brand, I know how important it is to have the right people representing it. Working with Karen was one of the best decisions we made for our PR. She took exceptional care of every journalist and media partner, making sure each interaction reflected the quality and vision of our festival. Her attention to detail, proactive communication, and ability to anticipate every need gave us complete confidence throughout the event. The outstanding press coverage we received speaks for itself and was a key part of our festival’s success.”
First step
A quick message is all it takes to start.
We can look at where your brand stands today and map out a clear way forward. Let's see what is possible.