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Case studies

Real campaigns.Real numbers.

Three stories in detail, and the results behind them. Every figure on this page comes from tracked, verified coverage.

01: Sikwa 02: Conservatorium 03: Ocaso Festival + Selected clients

01 — Sikwa

Restaurant San José No.1 in Costa Rica No.25 on Latin America’s 50 Best

When Sikwa became the top-ranked restaurant in Costa Rica, I joined them to manage their press events and share their story of indigenous-rooted cuisine. Over the course of a year, our PR campaigns made Sikwa the most talked-about table in the country, securing coverage in Forbes and highlighting their spot on Latin America's 50 Best list.

Forbes· National Geographic· El Financiero· Revista Summa· La Nación· El Observador· La República· Delfino·
Revista Summa article on Sikwa's 5th anniversary, featuring award-winning chef visits
0articles published during our collaboration
0media outlets secured under my press management
0articles published from the media events I co-organized
0estimated publicity value from one press event alone

What I value most about working with Karen was her ability to truly understand who we are. I never felt like she wanted to impose a way of communicating; instead, she took the time to listen, understand our essence, and find the best way to tell our story. It was always a very natural, close, and easy process. Her sensitivity for writing and communication made every message feel authentic and true to what Sikwa is. More than helping us with press or PR, she helped us find a voice that remained our own. Working with Karen was a pleasure, and I am deeply grateful for how she accompanied Sikwa during that stage. Rather than speaking for us, she helped our own voice be heard more clearly. I think that is something very few people manage to do.”

02 — Conservatorium

Restaurant Ciudad Colón Latin America’s 50 Best: No.70 (2024) → No.53 (2025) Best Chef Awards, Milan

This creative asador opened weeks before the pandemic. Since 2023, I have managed their PR, social media, and digital advertising. I helped them tell their story and run ad campaigns as they grew and earned a place among the 100 best restaurants in Latin America.

La Nación· National Geographic· El Financiero· Revista Perfil· Delfino· El Observador·
La Nación article on Conservatorium's inclusion in Latin America's 50 Best Restaurants list
0press articles secured across 25 outlets
0estimated publicity value earned through organic PR
0growth on Instagram (10.4K → 32.8K)
3international awards during our collaboration

Working with Karen for three years now has been an extraordinary experience. Her professionalism, reliability, and sense of commitment set her apart in everything she does. Karen doesn't just meet objectives; she always seeks to exceed expectations. She approaches every project strategically, with attention to detail and a genuine interest in getting the best results for the brand. In an environment where communication and response speed are crucial, her availability, positive attitude, and problem-solving efficiency have been key to strengthening our presence. Beyond her PR and digital expertise, she brings collaborative energy and a constant willingness to support and propose new ideas.”

03 — Ocaso Festival

Electronic music festival Jacó

Ocaso is an electronic music festival on the Pacific coast. I helped them manage their PR and social media. I hosted reporters at the event, planned their content. A few press releases got them covered on national TV, radio, and international press, and we nearly tripled their followers on TikTok.

Teletica· Repretel· The Tico Times· La República· Mixmag· Canal 7·
Teletica article on the 2024 edition of Ocaso Festival
0articles secured in just 12 months
0unique media outlets secured, including TV and radio
0TikTok growth under my content strategy
TVfeatures on Canal 7, Repretel, and Teletica.com

As someone who has spent years building and growing a festival brand, I know how important it is to have the right people representing it. Working with Karen was one of the best decisions we made for our PR. She took exceptional care of every journalist and media partner, making sure each interaction reflected the quality and vision of our festival. Her attention to detail, proactive communication, and ability to anticipate every need gave us complete confidence throughout the event. The outstanding press coverage we received speaks for itself and was a key part of our festival’s success.”

Full Client List

My long-term clients since my independence in 2023.

I have always prioritized depth over numbers. It is a genuine honor to work with a select group of partners, supporting these multi-year relationships with undivided attention and care.

Recupé

wellness supplement brand

Entierra

wellbeing and education

Juicy Lucy

casual dining restaurant

Arbórea Villas

ultra luxury hospitality

Conservatorium

award-winning fine dining

Ocaso Festival

electronic music festival

Sikwa

contemporary indigenous gastronomy

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