Services
Four ways to tell your story. One goal.
Press, social, advertising, and creator collaborations. I use these tools separately when it makes sense, and together when it counts. I handle every part of this work personally.
How I work
A clear path from strategy to results.
Every project starts with a custom strategy, which then guides our work across four key channels.
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You,
below your potential
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Strategy
the foundation every execution stands on
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01
Press & PR
the credibility money can’t buy
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02
Social Media
where they already expect to find you
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03
Online Ads
when you need results now
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04
Creator Collab
a voice they already trust
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Impossible to ignore.
Impossible to forget.
Press Coverage
Press coverage builds the kind of trust and credibility that advertising cannot buy. For instance, one client secured 65 media features in a year. Reaching that same audience through paid ads would have cost over US$100,000.
Competition & Industry Trend Report
Analyzing your competitors' press coverage and current trends in your industry.
PR Roadmap & Target List
A custom plan detailing target media outlets, contact lists, action steps, and budget guidelines.
Press Article Writing
Writing ready-to-publish articles and press releases about your brand.
Press Placement Service
Reaching out to national and international media contacts to secure coverage for your stories.
Interview Placement
Organizing and coordinating press interviews from start to finish.
New Contact Outreach
Finding and reaching out to new media outlets to get your brand in front of the right journalists.
Media Kit Creation
Building a media kit with your photos, bio, and key press information.
Press Event Planning
Planning and hosting press events, media lunches, and information sessions.
Online Advertising
For quick results like sales, event signups, leads, or traffic, online ads are the most direct path to reach people.
Ad Landscape Tracker
Monitoring competitor ads on your keywords to analyze their formats, timing, and creative trends across platforms.
Ad Strategy Blueprint
Your custom paid media plan across channels, outlining goals, budgets, timing, target audiences, keywords, and content.
Campaign Setup & Launch
Setting up and launching your ads on Instagram, TikTok, Facebook, Google Search, YouTube, and LinkedIn.
Ad Performance Management
Checking your results daily, sharing weekly reports, and making continuous adjustments based on what is working.
Creator Collaborations
Sponsorships that do not feel like regular ads. Micro-creators build trust, cost less, and drive more action.
Creator Fit Research
Finding micro-influencers, creators, or podcast hosts who fit your brand, audience, and budget.
Creator Briefing & Launch
Writing clear instructions, managing logistics, and making sure posts go live on time.
Gifting Campaign Design
Designing custom gift packages that make creators feel appreciated and encourage them to share naturally.
Creator Event Organization
Planning and hosting events for creators, from product launches to brand experiences, making sure they have everything they need to share it.
Content Usage Agreements
Simple contracts that make sure we can reuse creator content and set clear rules for working together.
Content Repurposing
Turning creator posts into ads. We run these in targeted campaigns to drive sales, signups, or other results.
When to choose what
Different jobs, different tools.
Press Coverage
Use when you want credibility and lasting visibility.
Press builds the kind of trust and awareness money can’t buy. One client landed 65 media features in a year — paying for that exposure through ads would’ve cost over US$100,000.
Social Media
Use because people expect to find you there.
It’s your modern storefront and often checked before your website. A solid feed proves you’re active, builds trust, and shows what you’re about.
Online Ads
Use when you need results now.
Want sales, filled events, leads, emails or traffic? Buy ads. This is the most direct way to reach people and get results.
Creator Collabs
Use when you want sponsorships that don’t feel like regular ads.
The focus is micro-creators — they convert better, cost less, and are seen as more credible.
Every service serves a different purpose, and strong brands use all four. If you are not sure where to begin, that is fine. We can work it out together.
Social Media
People expect to find you here. A solid feed proves you are active, builds trust, and shows what you stand for. It is often checked before your website.
Competitor, Trend & Behavior Analysis
Analyzing what competitors are doing, what content is currently trending, and how your audience behaves.
Inspiration & Aspiration Brief
A joint session to define the styles you like and where your brand wants to go.
Audience & Action Plan
A clear plan detailing target audiences, timelines, budgets, and tasks to guide your social media.
Content Pillar Definition
Defining the key themes and formats your content will focus on.
Art Direction & Content Production
Creating mood boards and concepts, finding photographers, and directing them on-set to build a rich library of original photos and videos.
Content Writing
Writing clear, engaging captions for your posts, using the photos and videos you provide.
Planning & Publishing
Planning your social calendar and posting your content consistently.
Collaborator Sourcing
Finding designers, photographers, or video editors to help when needed.